There are ten points to check while analyzing whether an advertisement was successful or not. The ten steps are as analyzed below. Business Training in Kenya has more articles on the topic.

The Ten Steps to  successful Recruitment Advertisement

· The first step to take in analyzing whether this advertisement is successful is getting the opinion and afterwards analyzing the perception of the employees and potential audience.
· The second step to take in analyzing the success of the advertisement is getting the views of the employee manager. When he or she is positive about the recruitment then it shows that it is a good step.
· Thirdly, have a unique selling proposition when advertising for the job. Example is that the position will attract the following benefits e.g. medical cover, car and housing. This will definitely attract more candidates for the company to choose from.
· The fourth step in advertising is that there should be careful presentation of information about the job to avoid misleading interested candidates. This will enhance a smooth understanding between the company and the candidate.
· Another step is to ensure that core information is included in the advertisement i.e. experience of the potential job holder and qualifications which are mostly academic. This aids the process of advertising.
· Another step in advertisement is to project realistic picture of the job to avoid confusion by the candidates who apply for the job.
· An additional step to be taken when analyzing advertisement is that it should stimulate the development of an employer brand i.e. the organization positive aspects.
· One of the steps to analyze Recruitment Advertisement is that any company should also consider the cost of the advertisement to enable them to find one media that suits the budget of the company.
· Another step to take is that any company seeking for Recruitment Advertisement should select an agency that fits its organization culture, goals and values
· It should never discriminate in terms of gender or religion. It should never be gender biased. This is a step that should never be skipped.
One should also monitor the effectiveness of the advertisement. An example is how many applicants have applied for the job or when the company attracts an employee from another company or when you attract people from other diversities.
Recruitment Advertisement is very efficient when implemented well and can lead to improvement of an organizations workforce. The above ten points give an overview of Recruitment Advertising
The above summarizes all the steps in an advertisement.